Kochstrasse™

Tetra Innovation-Promotion 2010

Project: Concept and implementation of a promotion which communicates Tetra´s innovative strength. Creation of an attracting promotion-motto and key visual for all POS materials: display, prize draw with a collecting-mechanism.

Aim: Creation of a concept that will appeal equally to retailers, distributors and consumers, brand emotionalisation, image development, generation of test purchases.

Design features: Crowner design stretches about 3 levels (basic, highlighted headline, movable wheel) and the customer can turn the „innovation-wheel“ at the POS.

…da geht noch was!

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