Kochstrasse™

Ever wondered about "Nassschlupfoptimiert"?

There's a new word out in the automotive sector: Nassschlupfoptimiert. You probably never heard it before and so do most native german speakers. It's a new wording created by Kochstrasse™ to promote the all new RBK belts by Optibelt, since ribbed belts are among those products one never thinks about (until they start to malfunction). It will be the central motif for Optibelts cross-channel campaign, starting right now with a clip on the Youtube-optibelt channel.

Not everybody has a clue what Nassschlupfoptimiert means and this video shows typical reactions and associations. See for yourself – once it clicks in, "Nassschlupforientiert" makes perfect sense…

…da geht noch was!

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